Author Archives: Sophia De Wijer
me in congratulating Mike Conway on his promotion to ESSA Commercialisation Manager,
in succession to James McMullen, effective 1st of April.
Pepsico 9 years ago and worked in various role in Commercialization NA for
Quaker Oats, Gatorade and Tropicana. As an Accolade expert, Mike moved to the
Pepsi Lipton JV to support the Portfolio Management team 1.5 years ago. During
that time, Mike created the innovation database and reporting tool, supporting
project reporting and prioritization. He built CoP with Regional Innovation
Champions and actively cooperated with Global and Regional Finance teams on
various portfolio management tools. Most recently, Mike finalized the
sustainability tool creation which will allow us close monitoring on SR and
circular pack agenda delivery.
transition to his new role gradually until the end of May. Please join me to
wish Mike good luck in new role and welcome him in the new team.
We are very pleased to announce that after 7 years in the JV, Shah Isfendyar has been appointed Engineering Innovation Director for the Transformational Productivity Group (TPG), reporting to Phil Taylor, VP Central Technical Services Europe.
In 2012, Shah joined the Pepsi-Lipton Joint Venture (PLI), in AMENA before transferring to PLI, ESSA 2,5 years ago. During his tenure in the PLI, Shah has had a tremendous impact on the business. Shah has led major future proofing and clean label initiatives, including conversion of McDonald’s recipes to sugar reduced and conversion of Benelux Sparkling preserved PET to Aseptic. He has spearheaded network optimisation, consistently delivered on productivity targets and facilitated commercialisation of major innovation projects e.g. T Futures, Sirena roll-outs, sugar reduction across key ESSA markets and Pure Leaf launches. Shah has also championed talent development; opening up new opportunities for members of the Supply Chain team and strengthening resources in the Co-packing, SC finance and Planning functions. Shah also led the winning Tea Ventures project for 2018 with ‘Tea 4 De Masses’.
Shah will start his new role on 1st of March.
Please join us in thanking Shah for his significant contribution to the JV as well as wishing him tremendous success in his future role.
me in congratulating Flora Csakvari on her promotion to Global Brand Manager,
Pure Leaf, effective 1 Jan.
most recently Assistant Brand Manager, Lipton ESSA team. She played a lead role
on Tfuture design relaunch last year, delivering an impressive 1200+
individual artworks on time and in full.
recently she kicked off the TFuture Green, Matcha Y2 artwork and Sparkling
relaunch for BNLX. She was also a key organizer of the Lisbon ESSA conference.
the JV, Flora honed her customer facing skills as Boots (Biggest drugstore
chain in UK) Customer Replenishment Specialist for Unilever UK and was also
Assistant Brand Manager involved in the launch of Monster Energy drinks back
home in Hungary.
Outside work, Flora is a big fan of travelling and recently enjoyed NZ and Mauritius. She is also
a lover of all things in beauty and cosmetics, actively
seeking out new products and launch events so she can get her hands on the
latest greatest innovations.
Here’s to welcoming Hany Nassib to our winning blends – he joins us as
senior Marketing Manager MENA starting March ‘2018.
He succeeds Amr Sharara, who after two years in PLI, has now gone back
to the Unilever hot tea business in MENA.
Hany has 18 years of Marketing experience in dynamic Multinational FMCG
Companies with a strong knowledge of Middle East and Africa Market.
He joined PepsiCo in 2009 and had held multiple assignments in the
Marketing function. During his tenure he achieved high share record on 7up and
Mountain Dew in Saudi Arabia and Has led MENA FOBO CSD agenda to develop
successful programs. On Innovation front Hany setup/ commercialized Baked
Lays strategy in middle east and Africa, introduced flavours line
extensions including 7up Squeeze, Mirinda Battle of Flavours achieving
incremental volume and revenue growth.
He lives with his family in Dubai and in his free time he loves
practicing sports, running , swimming and playing Tennis
With his passion for crafting mixes and deep understanding of the Middle
East consumers, Hany is all set to lead the challenging and exciting task of
seeding the ice tea category in the Middle East .
Please join me in welcoming him and wishing him the best .
holds a Master’s Degree Marketing Management from Maastricht School of
us in welcoming Kasper Pesonen who has started in the role of Assistant Brand
Manager in the ESSA Marketing team.
originally from Finland and is a true world citizen, he has lived in Germany,
the Netherlands, Singapore, and the Czech Republic.
his marketing skills at Adidas and Unilever and we are happy that he will bring
this experience into the JV.
Ansari joins us as Brand manager LIT for India region replacing Sushant Dayal
who has successfully moved back into the PepsiCo system as a CDM in modern
almost 6 years of experience at PepsiCo India on brands like Quaker Dairy and
Tropicana Slice in his previous role. He joined PepsiCo as a management
trainee, post his MBA from Delhi University, and completed stints across sales,
wife, Rahila, is a software engineer and they reside in Gurgaon. He’s an avid
science fiction reader and big Liverpool FC fan !